Resume

Technical Summary

Email me for a Full CV

UX Methods

Mixed Methods

Quantitative

A | B Testing
Ergonomic Analysis
Survey
Tree Testing
Usability Testing
Card Sorting

Qualitative

Affinity Diagramming
Contextual Inquiry
Ethographic study
Diary Study
Concept Mapping
Customer Experience audit
Generative Research
Heuristic Evaluation
In-depth interviews
Personas
Rapid iterative testing & evaluation
Service Blueprinting

Design Thinking

Leading design thinking workshops
HMW solution brainstorming
Mental Model diagramming
Storyboards
Design concept prototyping
Facilitating sprints

UX Tools

Experience

September 2021 - Present

SENIOR UX RESEARCHER

Tonal

San Francisco, CA

As the first researcher dedicated to software in a start-up setting, I led two major work streams; User Journey and Audiences. I led and executed foundational, evaluative, and iterative projects of varying scopes.

As a research lead in my XFN pods, I influenced product strategy through data-driven insights that balance human needs with business needs.

Click here to learn more about the details of the projects

Leadership

I led the growth of a founding research team by demonstrating the short and long-term value of UXR through actionable insights and effective XFN communication.

My recommendations clearly articulate design & engineering trade-offs and include prioritization based on business metrics, which led to a lasting impact on both product and business strategy.

0-1

I developed processes, systems, and templates for efficiently executing UXR in a start-up organization.

I led projects that were "the first" of their kind at the organisation. The success of these projects led to increased trust from stakeholders, and confident product & design decisions.

Rigor & Flexibility

The projects I led and executed demonstrate a balance between scrappiness and high rigor. I rapidly delivered research by leveraging a toolbelt of mixed methods within a tight budget and time constraints.

I managed large and complex data sets for deep analysis to create models that have a lasting strategic impact on the entire organization.

Tactical Impact

Delivered a scalable typing tool for the entire membership
Improved Onboarding Design flow that reduced customer care call costs and increased early engagement.
Affinity and aversion tagging system for an enhanced content algorithm
Features launched: Recovery Weights, Goliath 2.0, Onboarding 2.0, Routine Planning, Movement Replacement

June 2020 - August 2021

UX RESEARCHER

Door Dash

San Francisco, CA

I led and owned the Merchant workstream covering B2B research of varying scopes, utilizing a variety of mixed methods approaches.

I served as an SME and a research lead for The first-ever foundational research on Merchants. This work serves as a living manifesto that elucidates merchant values, principles, needs, and pain points.

I led rapid and iterative projects that resulted in successful feature launches within 1-2 months of completion.

Click here to learn more about the details of the projects.

B2B

My projects covered restaurant merchants of all sizes and levels from mom & pop shops to national brands and large enterprises.

I worked very closely with the sales and marketing team to ensure the success of features from evaluating product-market fit, developing a GTM strategy, and even post-launch success.

Fast & Resourceful

I delivered product impact within 1 month of each project completion, operating within a very tight budget, timeline, and resources.

Through my creativity in developing incentive systems, and ability to build and leverage strategic relationships, I have delivered research at the lowest cost while maintaining best practices and ensuring confident results.

Logistics and Operations

The success of my projects was a result of my project management acumen. I organized many moving parts of this matrixed team across 3 sides of the business (dashers, merchants, and consumers).

In addition, in-field research required managing on-the-ground operations of businesses and B2B relationships nationwide.

Tactical Impact

The following features were direct results of projects I led;

Order Ahead
Gifting Function
Ship from anywhere
Curated by Michelin/ The Infatuation
New Search & Discovery categories
Storefront
Product Bundling
Account Management Evaluation Rubric

[Usability Test]

[Foundational, Prototyping]

[Foundational]

[Tree Testing, Card Sorting]

[IDI, Usability, Competitive/Market research]

[AB Test, Survey, IDI]

[Survey]

2017- 2020

CHEF / OWNER

Inari

Helsinki, Finland

I opened a restaurant in Finland that got awarded a Michelin-star restaurant within the 1st year of operation.

I led every aspect of bringing this project to life from ideation to full execution.

Links here if you want to learn more about how I did it.

See what NY Times, Bloomberg, Food & Wine think of my project.

Founder & Builder

I had a vision of building the first Michelin-starred Korean-Finnish fine dining experience restaurant in Finland.

I built this restaurant and business plan for 8 months, and within 1 year of operation achieved my goal of reaching profitability and world-renowned status from Michelin and the White guide.

Leadership

I managed a team of 15-20 with 3-4 direct reports. My leadership philosophy is to demonstrate expected standards by example. I invest in each employee generously and empower my team to achieve their full potential in both creativity and technical execution.

Even though my title was Chef/ Owner, I have done every job within the restaurant including construction, farming, and building a mentoring program for local youth through a culinary apprenticeship at Inari.

Financial Acumen

I procured funding, and onboarded business partners and investors. I launched the project on time and within budget (€220)
More than doubled monthly gross revenue in the first 12 months from 38K to 86K and increased average spend per customer by 150%
Maintained food sales average of 56K/ month after 7 months of operation at 15% food cost. (Industry average is 30%)
Acquired a wine importing company; streamlined menu and storage became self-supplied, and increased gross beverage margin by 12%
Developed new and effective revenue streams through the following initiatives
- Corporate Catering & events
- Korean cooking class series at culinary schools
- Corporate strategic partnerships with national brands like Fiskars and Aino

Formula 1 Speed

Our product roll-out includes at least 4 new menu items per month. The launch process involves 3 phases of technical evaluation, qualitative feedback, and design iteration.
Post-launch, each product is monitored through sales data, NPS surveys, and contextual inquiry.
Each product's KPIs impact product development and business strategy.

Languages

🇺🇸 English (native)

🇰🇷 Korean (native)

🇨🇳 Mandarin (conversational)

🇫🇮 Finnish (conversational)